Santa Cruz County Market Update

This slideshow breaks down what’s happening right now in Santa Cruz County — Nationally highest Dec sales in 3 years! Guiding you home with Aloha Every neighborhood tells a different story—let’s discuss what these trends mean for your home and how you can benefit from the current market conditions!

Santa Cruz Tide Report

🔗 Check out all last week’s new listings here  / link is below https://search.mlslistings.com/Matrix/Public/Portal.aspx?L=1&k=1039698XJN02&p=ALL-0-0-H#1 This week’s Santa Cruz tide report: inventory keeps thinning, meaning today’s numbers show 222 single-family homes and only 73 condos/townhomes—do

Housing Market 2026

  🔗 Check out all last week’s new listings here Aloha and Happy New Year, As we begin 2026, I want to offer a clear, relevant look at where the housing market stands—nationally and here in Santa Cruz—and what early signs are telling us about the direction ahead. Let’s begin with the national pictur

2025 Mortgage Rate Forecast

Mortgage rates just dropped to 6.74%—the lowest in 4 months! Buyers, this is your window of opportunity. Lower rates mean more buying power, and if forecasts hold, we could see mid-5% rates by the end of 2025. But will we? Some experts see rates staying around 6% Others predict a slow decline into t