Recent Google Trends data shows searches for “can’t sell house” have reached their highest level ever
Recent Google Trends data shows searches for “can’t sell house” have reached their highest level ever.
That headline sounds alarming — but the reality is more strategic than emotional.
Sellers aren’t failing.
They’re navigating a market that has shifted.
The 2023 Expectation Trap
Many homeowners are still anchored to:
- 2023 pricing
- 2023 demand speed
- 2023 multiple-offer environments
But today’s market is different.
Interest rates are different.
Buyer psychology is different.
Inventory levels are different.
When sellers price based on hope instead of strategy, the market responds quickly — usually through low showings and minimal offers.
And that feedback is data.
Categories
Recent Posts
The market isn't waiting for you to decide
Congratulations, Spain. Here's What Really Won This Weekend.
What's Changing Here at Home
Better Rates, Fewer Homes: Santa Cruz One Year Apart
National Noise, Local Opportunity
Rent, Buy, or Wait? Seeing Beyond the Headlines in Santa Cruz
What the national housing headline misses locally
Santa Cruz County: Real Estate Update
Mortgage Rates Just Hit Their Lowest Level Since 2022 — What That Means for Buyers and Sellers
GET MORE INFORMATION
Kalani Stone
Agent | Lic# CalBRE: 01336392