Recent Google Trends data shows searches for “can’t sell house” have reached their highest level ever
Recent Google Trends data shows searches for “can’t sell house” have reached their highest level ever.
That headline sounds alarming — but the reality is more strategic than emotional.
Sellers aren’t failing.
They’re navigating a market that has shifted.
The 2023 Expectation Trap
Many homeowners are still anchored to:
- 2023 pricing
- 2023 demand speed
- 2023 multiple-offer environments
But today’s market is different.
Interest rates are different.
Buyer psychology is different.
Inventory levels are different.
When sellers price based on hope instead of strategy, the market responds quickly — usually through low showings and minimal offers.
And that feedback is data.
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Kalani Stone
Agent | Lic# CalBRE: 01336392