What's Changing Here at Home

Watch my last video here: Saying Goodbye to Coco Aloha Sand Club ~ There's a lot happening right now that could shape the real estate market over the next several months, and I wanted to share a few things I'm watching that I think every homeowner and buyer should know about. Let's start close to ho

Better Rates, Fewer Homes: Santa Cruz One Year Apart

  Good morning, Sand Club, Every morning before the sun comes up, I track our local housing numbers by hand—single-family homes and townhomes/condos separately, area by area—using MLS and Altos Research data. Check out my reel on Instagram I do this because depending on how these numbers fall, it ch

National Noise, Local Opportunity

  Watch my last video here :   https://www.youtube.com/watch?v=3BmrIge1Q5s  Not just opening doors — I’m opening the right ones Hi , The market feels noisy right now. National headlines are talking about slow sales, affordability pressure, higher mortgage rates, and buyers who are still cautious. Ex

Rent, Buy, or Wait? Seeing Beyond the Headlines in Santa Cruz

🔗 Check out all last week’s new listings here Hi , There’s a lot of buzz about renting being cheaper than owning. In San Jose, rent might be around $3,300, while owning is closer to $5,700. But these numbers don’t tell the whole story. When you own, you’re building equity and gaining tax deductions