BUYERS: 2025 created real opportunities

BUYERS: 2025 created real opportunities.62% of homes sold below list price, with a typical discount of 7.9%. One in four buyers secured discounts of 10% or more, with condos seeing the largest price reductions.At the same time, California experienced one of the largest net outflows in the country.Wh

Santa Cruz County Market Update

This slideshow breaks down what’s happening right now in Santa Cruz County — Nationally highest Dec sales in 3 years! Guiding you home with Aloha Every neighborhood tells a different story—let’s discuss what these trends mean for your home and how you can benefit from the current market conditions!

Santa Cruz Tide Report

🔗 Check out all last week’s new listings here  / link is below https://search.mlslistings.com/Matrix/Public/Portal.aspx?L=1&k=1039698XJN02&p=ALL-0-0-H#1 This week’s Santa Cruz tide report: inventory keeps thinning, meaning today’s numbers show 222 single-family homes and only 73 condos/townhomes—do

Housing Market 2026

  🔗 Check out all last week’s new listings here Aloha and Happy New Year, As we begin 2026, I want to offer a clear, relevant look at where the housing market stands—nationally and here in Santa Cruz—and what early signs are telling us about the direction ahead. Let’s begin with the national pictur